LPGA Tour unveils 2012 schedule

Golf Betting Lines

01/10/2012 - Daytona Beach, FL (Sportsbook Betting Lines) - The LPGA Tour released it 2012 schedule on Tuesday and the 28-event slate features five new events.

As had already been announced, the tour opens the season February 9-12 in Australia with its first new stop. That will be followed by events in Thailand and Singapore before the first stateside event takes place March 15-18 with the LPGA Founders Cup in Arizona.

The tour will head to California for two tournaments, the second of which is the year's first major, the Kraft Nabisco Championship.

After two weeks off, the tour will move to Hawaii for another new tourney, then quickly shifts back to Alabama the following week.

In the first week of May, the tour will have a two-day event in Brazil. The next three events are in New York and New Jersey, including the year's second major, the Wegmans LPGA Championship.

After a pair of events, including a new stop in Canada, the year's third major -- the U.S. Women's Open -- will be contested at Blackwolf Run in Kohler, Wisconsin.

After a two-week respite, the tour heads to France for the Evian Masters, which will be a major starting in 2013. The tour returns to the U.S. for two events, including the return of the Jamie Farr Toledo Classic, which was off the slate last year.

The tour heads north of the border to Canada the last week of August, then will play a new event at an old location as the Kingsmill Resort hosts the Kingsmill Championship.

The following week is the season's final major, the Women's British Open at Royal Liverpool. The tour returns to the U.S. the next week for the Navistar LPGA Classic, which is the last full-field event in the states.

In October, the tour goes back to Asia for four straight weeks. The tour will shift to Mexico for Lorena Ochoa's event before the season wraps up November 15-18 with the second playing of the CME Group Titleholders.

According to the tour's release, LPGA Tour commissioner Michael Whan also revealed that the LPGA renewed eight of the nine tournament contracts that ended in 2011 and 10 of 11 marketing partnerships that also required new contracts.

With the addition of the new events, and the return of the Jamie Farr, the total purse in 2012 increased to $47 million after being $40.4 million last year.

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SPORTS BETTING - Tennis is an underrated and under-utilized bettors' sport.

Ten years ago, at just about this time, I called Alan Boston in Vegas and left him a voicemail that went something like this (abridged version): "Hey Alan, Chad Millman from ESPN The Magazine calling. I want to do a book about wise guys, you in?"

A couple weeks later I got a message back (abridged version): "I don't know, maybe," Boston said. "Call me and we'll talk about it. But not later today. I got $1,000 on Andre Agassi to win the French Open at 40-1, and he's in the finals."

Here's what happened next (abridged version): Agassi won his tourney. Boston won his $40,000. I wrote sportsbook.

In the ten years since, how much has been wagered on the big-time tennis events? Put it this way: The Nevada Gaming Commission doesn't even track the number year by year because it's so small.

"Tennis makes up about one-tenth of one percent of our take," says Lucky's bookmaking boss Jimmy Vaccaro. "The last big golf major we probably had $100,000 worth of bets. In tennis, we might have written two big tickets."

Tennis' lack of popularity amongst the American bettoratti is no surprise, really. For starters, the biggest sports betting holidays -- the Super Bowl, the NCAA tourney -- are must see TV. People, at least the degenerates I know, plan vacations around watching those events in Vegas sports books.

But Wimbledon? Doesn't exactly reel in the whales. "Seriously, it's the nuts as an event," says Boston. "But who even knows when it's on?"

Here's another reason that helps explain why golf gets traction, something I call "The Bubbe Theory." My Bubbe is pushing 95 and has cataracts so bad that, to her, even the most crystalline Chicago day is mostly cloudy. But she still listens to the Cubs games, and she still calls me in a fit if she disagrees with something Rick Telander writes in the Chicago Sun Times. She's a sports fan. If she doesn't know you, you're just filling a niche. And niche players, even historically good ones like Roger and Raf, don't drive betting volume. Only the highest profile names attract square money, which inflates wagering totals like a shot of saline to the lips. Bubbe, and the public, loved Agassi, tennis' last cross-the-rubicon, mainstream draw. She also has a crush on Tiger. She's given me standing orders to put a sawbuck on the big cat whenever I walk through a sports book (or mistakenly tap into one via my Internet machine.) That explains why the Masters is getting $100K in action at some books while the four tennis majors might not get that combined this year.

This isn't a case of tennis being a difficult sport to bet. In fact, in Europe, it's probably the second most popular sport for gambling after soccer. Granted, as the WSJ football betting last week and The Mag's Shaun Assael examined in even greater depth last year, that might be because gamblers across the pond see it as an easy game to fix. But it could also be because, over there it holds the kind of sway the big two do over here.

Street corners in Spain are peppered with public courts and kids doing their best Raffy impressions. In some war torn parts of Eastern Europe poverty-stricken kids view tennis as an escape route, like football or basketball here. A couple years ago The Mag's Lindsay Berra wrote a great piece about Belgrade's Jelena Jankovic, Ana Ivanovic and Novak Djokovic. They learned the game as kids while bombs were raining down on their homeland. They practiced in drained swimming pools. Not exactly Nick Bolletierri conditions.

In the United States, casual fans think tennis is played four times a year. But on the tightly packed European continent, national interest in homegrown talent runs deep every weekend. Of the ATP's current top 20 players, only two, tennis betting and James Blake, are American. Fourteen are from Europe, representing six different countries.

No wonder fans from Lisbon to Bhudapest get jacked up for the net game, whether it's Wimbledon or a low-level tourney like the Estoril Open in Portugal (congrats to Spain's Albert Montanes for winning that one, btw). Chances are good that someone representing their flag will not only be playing, but have a shot at winning.

And that's all any bettor can ask for.

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